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A short introduction from George Lakoff on framing:
And a full length presentation (1 hour)
And here's a quote on why "the truth will set you free" is false:
Logical flaws in our reasoning are not always apparent. As Lakoff and Johnson argue, “Conceptual systems are pluralistic, not monolithic. Typically, abstract concepts are defined by multiple conceptual metaphors, which are often inconsistent with each other” (Lakoff and Johnson, 1999: 77)
And a full length presentation (1 hour)
And here's a quote on why "the truth will set you free" is false:
Logical flaws in our reasoning are not always apparent. As Lakoff and Johnson argue, “Conceptual systems are pluralistic, not monolithic. Typically, abstract concepts are defined by multiple conceptual metaphors, which are often inconsistent with each other” (Lakoff and Johnson, 1999: 77)
